Project U. Blog

How a 90-Second Elevator Speech Helps Ace Your Interview

Posted by Catherine Saar on Sat, May 19, 2012 @ 08:43 AM

When you interview, one of the most important questions you can answer is “Tell me about yourself.”  This is not a warm up question.  According to author and recruiter Skip Freeman, your answer to this question is critical.  He recommends (and I agree) that you can handle this question like a star, if you  use a three-part, 90-second elevator speech.

So to get you prepared, I’ve summarized Freeman’s tips here and illustrated my own take on a less formal approach that may be appropriate, depending on the kind of culture to which you are applying. In addition, I recommend that you customize all of your answers according to the specific job for which you are applying. 

How to Construct a Three-Part Elevator Speech

  • Part one

Prepare a one or two-sentence statement of your career history, for example:

“I am a five-year veteran of LAN/WAN administration and systems engineering, with substantial experience using Novell, NT, Cisco and Lotus Notes/Domino.”

Or, my suggestion:

“As you know from my resume, I’ve been a marketing executive for over seven years, focusing on driving consumer traffic and sales performance in a variety of industries, including food service and health and beauty.  My specialty is leveraging limited resources to get the job done most cost-effectively, including social media.”

  • Part two

Freeman suggests that part two consists of a one- OR two-sentence summary of a single career accomplishment that you are especially proud of and one that can reasonably be expected to capture the potential employer’s attention.

“Recently, as a long-term contract employee at a local regional bank, I learned that the bank was about to install Lotus Notes/Domino and they were planning to use outside consultants for the project. I let them know that I had done a similar installation at my last assignment, outlined how we could get the job done with in-house staff and successfully complete the installation for $55-$65K less than it would have cost with outside consultants.”

Alternatively, my version highlights and illustrates one of your strengths that the hiring company seeks.  This may take some research about the position and its goals so you can choose which of your strengths is the best fit for what they need: 

“I love analyzing brand opportunities and have a great track record of doing so.  One of my favorite projects was when I brought a cross promotion to XXXX that increased awareness by 15% and traffic by 8%, but we were able to spend only a third of the media budget to create the program– by leveraging the media clout of our cross promotional partner.”

  • Part three

Freeman suggests that this segment should be customized to fit the particular career opportunity being sought.  He says it should be a one- OR two-sentence summary of specifically what you want to do in your next career move AND it must be relevant to the position being sought. Here is an example of how Part-three might be constructed:

“For the next step in my career, I would like to move away from contract work and find myself as a direct employee of a large firm where I can join a substantial IT team and be involved with a group that focuses on email and network security applications, while having access to the knowledge base that would come with a large, diverse IT group.”

 Or, my take – what excites you about this opportunity and what do you offer?

“The reason I am so excited about this position is that I see there is a huge opportunity to bring all of my experience to bear. I see the possibility of bringing new products to market, while maximizing sales of the ZZZZ product line.  Here at YYY Company, you have sufficient resources so that I can really have fun building the brand to its full potential.” 

Clearly, different endings are possible, but the goal is to try to match what you want to what an employer is looking for in a candidate.

Freeman concludes that by using a three-part approach, you can brand yourself as a true professional who will stand out from the competition by demonstrating the value of what you have to offer in a very short amount of time.  

Read Freeman's  full article here.

Happy Hunting!

Tags: career, resume, elevator speech, culture, accomplishment, opportunity, employer, competition, hiring, job, candidate, interview, strengths, position, Tell Me About Yourself, ace, hunting

Five Ways to Be a Strong Job Candidate – Despite Long-Term Unemployment

Posted by Catherine Saar on Wed, Feb 15, 2012 @ 02:41 PM

How can you continue to be a strong candidate for employment even when you’ve been outemployed iStock 000018451634XSmall of work for a long time?  New York Times columnist Eileen Zimmerman interviewed several employment consultants and experts to give us some great ideas. Here’s a summary of her main points, or check out the full article here

1) Keep current with what’s happening in your industry.

  • Maintain memberships in relevant industry associations and consider volunteering on related committees.

  • Find ways to give back to the people in your network who are helping you – by sharing relevant articles or knowledge about professional opportunities so that your relationships remain two-sided and win-win.

2) Maintain professional certifications, credentials and licenses and involve yourself
     in activities that use your professional skills
.

  • Take temporary or part-time work in your industry if possible, or do unpaid volunteer work for nonprofits or charitable organizations to make sure you to stay up-to-date professionally.

  • Consider starting your own consulting firm and landing at least a few jobs (large or small) that you can add to your resume and discuss during interviews.

3) Don’t try to hide gaps on your resume, but do emphasize the positive.  

  • While reorganizing your resume in an attempt to hide gaps won’t fool anyone, some tactics will help to accentuate the positive.  For example, using a “Skills Summary” to lead off the resume rather than “Experience” may reduce visual focus on date gaps.

  • Change the header “Work Experience” to “Experience” so it is easier to include volunteer work as well as paid gigs (clarifying which is which) on your resume. 

  • Quantify results and show how you contributed to the growth and success of an organization, regardless of whether the work was volunteer or paid.

4) Be straightforward about the loss of previous employment.

  • When interviewing, be ready to share the story of your job loss, regardless of whether your previous position wasn’t a good fit anymore, or if it was a layoff. Frame the situation in the best light possible without being dishonest.   Remember that fudging the truth and getting caught would not bode well for you.

5) Be specific about the position you are applying for during an interview.

  • To avoid looking like someone who doesn’t know what they want, be clear about what position you are seeking.  According to Elena Bajic, founder and C.E.O. of Ivy Exec, a recruitment service in New York, if you were a marketing manager, for example, rather than saying you want to work in any marketing capacity, it’s better to be more specific. Employers don’t want to hire someone into a job that’s not a good fit and have them leave as soon as something more appropriate comes along.  Ms. Bajic says employers aren’t looking for just any match, “They are looking for the right one.”

Good luck with your job-hunt and keep the faith!

You can access the original NYT’s article here.

Tags: professional, success, results, skills, New York Times, Eileen Zimmerman, volunteer work, up-to-date, interviews, job-hunt, resume, industry associations, credentials, part-time work, nonprofits, jobs, Skills Summary, gaps, employers, candidate, unemployment, long-term, certifications, Experience, Tips, recruitment